New Product Development (NPD)

Developing products with efforts and research.

Product development, also called new product development (NPD), is the process of launching a new product in the market. It is a series of phases that includes the ideation, design, development and marketing of newly created products or services. The purpose is to grow, maintain and increase a company’s market share by satisfying customer demand. Not all product will charm your customer or client, so defining the target market for a product is a crucial component that must take place early in the process of product development. Statistical market research ought to be carried out at each phase of the design process, i.e before the product or service is planned, while the product is being designed and after the launch of the product.

Software developers at Shubbak Technologies helps to develop and launch innovative new software products to the market quickly, improving ROI, eliminating bottlenecks, and streamlining R & D processes along the way. Our services are based on user design first while influencing proprietary and open source, cloud, big data, mobile, and IoT based technologies to deliver context-aware, adaptive experiences.

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